Design Magazine
Design Magazine
Four-one thousand, three-one thousand, two-one thousand, one-one thousand…Times up! These four seconds are probably largest determinant of the success of your magazine. It’s the amount of time you have to convert the potential reader to pick up your magazine instead of all the others available. Did you win or lose?
It doesn’t seem quite fair with all those man-hours spent designing the cover, agonizing over which photographs and background to use, composing all the chopper headlines, and finally, the seemingly endless meetings conducted to choose the final cover design for magazine printing.
The magazine cover is the most important part of magazine impression in terms of the consumer deciding to pick up, read, (more…)
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